Protect Me from What I Want





























I always loved this quote from a Jenny Holzer art piece. The promise of the capitalist market is that it allows us all a certain freedom to choose to think and do as we wish, buy what we want to buy etc. 

But then WHY ADVERTS? Postmodern life means choosing to watch something on Youtube, and then being denied this until I have been put through the pain of having to watch adverts in advance. Choose one thing, get another. Designed inconvenience.

My issue is that this is inconvenient when capitalism promises convenience. I am increasingly aware of the amount of time I spend in a day ring to counter or cancel or work around or submit to technological innovation when surely the idea behind progress is that it makes life easier? 

I know, if I pay for a subscription the ads go away. so the solution to problems caused by the market and technology is the market and technology. That's annoying!

Effectively technology is designed to serve the service provider as much, if not more than, the service user. Wasted time is wasted energy - at some point wasted server time (and so wasted energy needs to be calculated and seen as a climate/sustainability issue)

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